Texas-A&M Teams Up with Adidas for Exclusive 2026 Running Shoe Line
Texas A&M has partnered with Adidas to release a new line of exclusive running shoes for the 2026 school year. The Aggies' white Adizero EVO SL EXO sneakers are now available for purchase on the university's online shop for $160.00 plus tax and shipping.
The university has been in a partnership with Adidas for 19 years, with a new shoe drop almost annually. Texas A&M signed a five-year contract with Adidas in 2022, worth over $47 million. The deal includes $3 million in base compensation, $6 million in product allotment, and $1 million for marketing initiatives per year, plus performance incentives.
The partnership has received mixed reactions from Aggie fans on social media, with some calling for the university to switch to a different brand when the deal comes to a close next summer. Texas A&M was previously in a deal with Nike, but switched to Adidas in 2007.
This year's sneaker drop has sparked debate about the university's partnership with Adidas. Penn State and Tennessee have both switched from Nike to Adidas entering the 2026-27 athletic year, which could open the door for the Aggies to make the switch after the conclusion of the current contract.
The university's track and field program remains a Nike-sponsored program, despite the partnership with Adidas. This has led to some confusion among fans and supporters.
The partnership with Adidas has brought in significant revenue for the university, but the debate over the partnership's value continues. As the current contract comes to a close next summer, it remains to be seen whether Texas A&M will stick with Adidas or explore other options.
The university is expected to announce its plans for the 2027 school year in the coming months. Fans and supporters will be keeping a close eye on any developments, as the partnership with Adidas remains a contentious issue.
Source: Yahoo Sports