ONE Championship and Migu have announced a historic partnership to broadcast at least 60 live events annually in China, marking a significant milestone in ONE's global distribution strategy and continued expansion within the Chinese market.
Under this agreement, Chinese fans will have exclusive digital access to ONE's flagship numbered events, the monthly ONE Fight Night series, and the weekly ONE Friday Fights showcase, featuring world-class athletes competing across MMA, Muay Thai, kickboxing, and submission grappling. The comprehensive broadcast package is set to be available via Migu, a major digital content, culture, and technology subsidiary of China Mobile.
The partnership represents a significant step forward for ONE Championship in its journey to reach new audiences worldwide. ONE's global presence is expanding rapidly, with a cumulative reach of over 400 million fans, according to Nielsen. The organization produces and distributes world-class events across more than 195 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts.
As part of the partnership, Hua Fung Teh, Co-Founder and Group President of ONE Championship, stated: "We are truly thrilled to reach this partnership with Migu. Expanding our global presence and bringing ONE Championship to new audiences around the world remain central to our strategy. This partnership with Migu represents a significant step forward in that journey." Teh emphasized the importance of forging deeper connections with Chinese fans through world-class production and authentic storytelling.
Migu, a premier digital sports platform in China, boasts the most extensive library of sports media rights nationwide. The platform is committed to delivering a more diverse and premium viewing experience for martial arts fans. Xu Jie, Deputy General Manager of China Mobile Migu, commented: "ONE Championship stands as Asia's largest international martial arts IP, bringing together a full spectrum of martial arts disciplines and featuring multiple highly regarded Chinese athletes."
ONE Championship is the world's largest martial arts organization, ranking among the world's top-five sports properties for viewership and engagement. The organization's events feature martial artists and World Champions from over 80 nations and all styles of martial arts, including MMA, Muay Thai, kickboxing, submission grappling, and more.
The partnership between ONE Championship and Migu is set to bring exclusive live coverage of ONE's blockbuster events to fans across mainland China, further enriching Migu's combat sports programming portfolio. With the agreement in place, ONE Championship will continue to expand its global presence and reach new audiences worldwide.
Source: Yahoo Sports