A lawsuit has been filed against Deion Sanders, the Hall of Fame defensive back and current Colorado coach, over the "Prime" logo he uses in his branding.
The lawsuit, filed nearly 19 months ago in Nebraska, alleges that Sanders and other defendants fraudulently induced the logo's designer, Alan Tipp, to relinquish his rights to the work with false promises.
Deion Sanders was questioned under oath in late July in the claim filed by Tipp, who contends that he designed the "Prime" logo in 2011 and was never fully and fairly compensated for it.
In a court declaration filed on Friday, Sanders claims he used the logos before he was working with Tipp.
Tipp exercised his right to a jury trial, and the discovery process will allow him to determine the amount of revenue realized by Sanders through the sale of products carrying the logo, if it can be determined that Tipp created and/or improved it.
The case has gone relatively unnoticed until now, with Tony Farmer's Twitter page first posting the original complaint.
The Athletic reported on the case, but without crediting Farmer for finding it, which has led to some tension between the outlet and Farmer.
The electronic paper trail will be crucial in determining the extent of Tipp's involvement in designing the logo and whether Sanders and his team made false promises to him.
A settlement or dismissal of the claims is possible, but if the case goes to trial, the verdict could have significant implications for Coach Prime's reputation.
The outcome of the lawsuit will likely be closely watched by fans and media outlets, particularly those who follow the Colorado football team under Sanders' leadership.
Tipp's allegations of fraud and false promises against Sanders and his team will be scrutinized in court, and the case could have far-reaching consequences for the parties involved.
Source: Yahoo Sports