The Brazilian Football Confederation (CBF) has successfully tested an innovative digital content platform, dubbed the CBF Media Center, in partnership with sports tech company Yapoli during the 2026 FIFA World Cup in Canada, Mexico, and the United States.
The platform served as the official content distribution channel for the Brazilian National Team, allowing for the centralization, structuring, and protection of the country's football history. "We faced the challenge of centralizing, structuring, and protecting the history of Brazilian football. Digital is no longer an alternative channel — it has become the core of our strategy," says Fábio Seixas, CBF's Communications Director.
The CBF Media Center made it possible to track the use of every image and video produced by the organization's official team of photographers and videomakers, preserving credits and copyrights for athletes, imaging professionals, and sponsors as the material circulates globally. Access to the platform is available in multiple languages, including Portuguese, English, Spanish, Mandarin, French, German, and Italian.
The 2026 World Cup saw a record 48 national teams, 104 matches, and around 50,000 accredited media professionals, with the International Broadcast Centre in Dallas receiving an average of 3,400 professionals per day. This unprecedented volume of media coverage made the CBF Media Center a crucial tool for the organization.
During the period covering the National Team's preparation and the tournament, the CBF Media Center recorded significant numbers, including 368,374 pageviews, 20,743 unique visitors, 2,405 professionals accredited on the platform, 25,053 high-resolution media downloads, and 2,536 searches performed.
The platform's success has paved the way for further expansion, with the CBF and Yapoli planning to extend the Media Center to all CBF categories and formats, including football, futsal, and beach soccer, men's and women's. The organization aims to consolidate partner production companies, agencies, and suppliers into a single distribution platform and expand the digitized historical archive, with a focus on rights traceability.
The CBF's stated goal is to turn the Media Center into a commercially traceable image bank that is also a historical reference on the National Team, akin to a combination of Getty Images and Wikipedia. With the platform's operations tested during the World Cup, the organization is now looking to the 2027 FIFA Women's World Cup to further expand its capabilities and reach.
Source: Yahoo Sports