BYU Athletics Set to Introduce New Jersey Patch Design from Within University Framework
BYU's Olympic sports programs are set to feature a new jersey patch design, courtesy of a multi-year agreement with the university's own Continuing Education department.
The BYU Continuing Education logo will appear on competition uniforms for baseball, cross country, soccer, softball, track and field, and volleyball, starting with the 2026-27 athletic season. This marks the first official jersey patch sponsor for several of BYU's Olympic sports programs.
The partnership comes as no surprise, given BYU's strong tradition of academic and athletic excellence. The university's Olympic teams have been nationally relevant for many years, and the new sponsorship is seen as a promising development for the future of these programs.
"We are grateful for BYU Continuing Education and appreciate this support for our Olympic sport programs," said BYU athletic director Brian Santiago. "Our Olympic teams have been nationally relevant for many years, and we look forward to a promising future."
BYU Continuing Education is a division of the school that offers a wide range of courses and events for students and non-students alike. With over 650 online classes, 1,500 in-person classes, and more than 150 annual events, the department is a significant player in the university's academic landscape.
The first team to feature the new jersey patches will be the Cougars' soccer team, which plays its annual intra-squad scrimmage on Saturday. They will face Idaho State in an exhibition on August 8 before opening the regular season at UCLA on August 12.
In addition to the jersey patch, BYU Continuing Education will also be featured in Cougar Olympic sports through in-venue branding, broadcast media, and fan engagement initiatives. This will provide a unique opportunity for the department to engage with students, alumni, and fans of the university's Olympic sports programs.
The partnership is seen as a win-win for both BYU and its Continuing Education department. "We couldn't be more excited about this sponsorship," said Dr. Richard Houseman, dean of BYU Continuing Education. "Students are our primary focus, and this sponsorship allows us to support student-athletes who compete at the highest levels both academically and in their respective sport."
The rollout of the new jersey patches will have a significant impact on the university's Olympic sports programs, and fans can expect to see the new design on the field and in the stands soon.
Source: Yahoo Sports