More than 750 vendors will gather at SoFi Stadium on December 12 and 13 for the LA Card Show, held just before Super Bowl LXI. The event brings the collectibles marketplace directly into a professional football venue, extending founder Adam Derry’s approach of linking sports memorabilia with the environments where history is made.
The LA Card Show has steadily expanded since its inception, moving from Dodger Stadium to Intuit Dome and now SoFi Stadium. At the September edition inside Dodger Stadium, over 650 vendor tables filled the ballpark with sports cards, Pokémon, memorabilia, and other collectibles. Beckett provided grading services, music played throughout the venue, and the Dodgers’ game against the Miami Marlins was shown on the stadium’s big screens. Attendees could explore dugouts and walk the infield, gaining access to spaces typically reserved for professional athletes.
“Am I supposed to be here?” Derry recalled thinking during the Dodger Stadium event. That question reflects the unusual experience Derry offers by inviting collectors into active sports venues rather than traditional convention centers or hotel ballrooms. The proximity to the game and the athletes creates a more immersive marketplace.
Derry’s vision emphasizes access as part of the commercial package. At Intuit Dome, attendees walked through the Clippers’ player tunnel and shot on the NBA court beneath the Halo Board. At Dodger Stadium, the bullpen, dugouts, and infield became part of the show. These activities happened while the teams were still competing in their seasons, keeping the connection between the collectibles and live sport intact.
The upcoming SoFi Stadium show will provide over 750 vendor tables across two days, marking LA Card Show’s largest event yet. The two-day schedule also includes an on-field mini-camp for VIP attendees, continuing the model built around exclusive access to the sporting environment.
Derry’s background in fashion, creative direction, and brand development informs his approach. Through his Los Angeles agency ADBD, he worked on projects linking consumer products with their cultural and community identities. “We weren’t just creating a show,” Derry said. “We were creating a platform with a branded purpose.”
The expansion from 250 vendors at Intuit Dome in April 2025 to nearly 700 vendors at Dodger Stadium in September 2026 shows steady growth. The event at the Los Angeles Convention Center in June 2026 brought together over 700 vendor tables alongside fashion brands, entertainment, and sports activations, broadening the event’s scope.
Derry said the Dodgers’ trust in LA Card Show helped build the relationship needed to bring the event to their stadium. The partnership illustrates a different kind of event production, where professional stadiums contribute more than just space. They add sporting history and cultural meaning to the experience of buying and selling collectibles.
“Sports cards are a relic. They’re an echo of moments that matter,” Derry said, explaining why the connection between the marketplace and the venues where athletes perform is fundamental.
The sports card and memorabilia market moves in tandem with the games themselves. Breakout seasons or championship wins often increase demand for related items. Scarcity and condition affect prices, but sporting performance remains a major influence on collector interest. The infrastructure supporting this market includes auction houses, grading companies, authentication services, and pricing platforms, providing a structured environment for trading.
The LA Card Show’s approach reflects this dynamic by situating the marketplace inside venues that carry the physical and cultural identity of the sport. SoFi Stadium’s December event will be the next step in integrating the commerce of collectibles with the experience of sports itself.
According to Yahoo Sports.